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June 10, 2005
Universal Music Adds Full-Track Downloads To Artists' WAP Sites
NewMediaAge: Universal Music has added full-track downloads and music videos to its artists WAP pages, and plans to extend its portfolio of over 300 Websites onto mobiles. "I've always believed the likes of Vodafone Live! portals have a limited shelf life," said Universal Music UK head of new media Rob Wells. "Our direct-to-consumer activity is going live with a WAP focus, extensions of our artists' Web sites."
It makes sense -- portals such as Vodafone Live are great promotional vehicles but they hold a very limited amount of content. If you want to move the use of mobiles past the promotional and into the viable sales channel you have to be able to make content available for all your artists.
Related stories:
--UK Operators Say Up To 70% Of Revenues Come From Off-Portal
--Korea's Mobile Music Market Heating Up
--Japan Continues To Lead In Mobile Music
Posted by James in Mobile Music | Permalink
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Listed below are links to weblogs that reference Universal Music Adds Full-Track Downloads To Artists' WAP Sites:
» Universal Music Adds Full-Track Downloads To Artists' WAP Sites from ringtonia.com
"Our direct-to-consumer activity is going live with a WAP focus, extensions of our artists' Web sites," said Universal Music UK head of new media Rob Wells. [Read More]
Tracked on Jun 13, 2005 2:12:54 AM
» Universal Music propose des fichiers musicaux entiers au téléchargement sur ses sites WAP. from The Flying Monkey Circus
Et là on rit tous en cœur, car vous avez bien lu en WAP, le responsable New Media UK d’Universal Music : Rob Wells, est très sérieux lorsqu’il dit : Nos activités en relations directes avec nos clients vont être mises en valeurs via le WAP, e... [Read More]
Tracked on Jun 13, 2005 7:02:20 PM
» Universal Music Adds Full-Track Downloads To Artists' WAP Sites from KYLEBUN
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Tracked on Nov 14, 2005 7:05:01 PM
Comments
Posted by: tommy | Mar 22, 2008 4:04:15 PM
