Virgin Launches Greek Digital Music Service

Press Release: Virgin Megastores Hellas and Loudeye announced this week the launch of a new Virgin Greece digital music service powered by Loudeye offering a-la-carte downloads...

The service operates on an interesting 'pay-as-you-go' model and will also be supported by a Pre-Paid Card system - allowing customers to purchase music - not just by credit card - but with prepaid cards too, available in amounts of 5, 15, or 30 Euros.

Richard Branson, Chairman of the Virgin Group, said, "Music fans are driving the demand for digital music and now the technology is there, the industry is behind it and with the introduction of our service, prices are affordable for all."