July 12, 2005
Network Live: Ownership Structure, Investment and Business Model
As we mentioned in the previous posts below, the joint venture has investment from AOL, AEG and XM. In our first post, I mentioned that the dollar amount on the investment I heard was in the $25-$30 million range. It is in fact closer to $15 million, from a trusted source. For that money, each of the three companies own a part of Network Live, besides Kevin Wall, the founder.
Also, each of these partners will pay Network Live a licensing fee for the content/programming it gets from the new company.
As for Network Live's business model, besides the licensing fee, it will sell advertising.sponsorships on top of the fee. And then, international licensing to other companies. For now, no premium/subscription based services are planned.
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Billboard PostPlay reports that the dollar amount on the investment for Network Live by AOL, AEG and XM Satellite Radio is in the $15 million range. Each of the partners will pay a Network Live licensing fee for the content... [Read More]
Tracked on Jul 12, 2005 5:09:28 PM
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