Wurld Media Adds VP of Channel Development

Press Release: Wurld Media announced today that it has hired Casey Hughes, a 27-year industry veteran and recognized leader in the development of technology sales channels of distribution. In the newly created position, Hughes will be responsible for all reseller sales channels for Wurld Media's P2P service - Peer Impact, including retail, e-tail and value-added partners. Prior to joining Wurld Media, Hughes held senior level positions at Gartner Vision Events, smalloffice.com, Durand Communications, Merisel, Kenfil Distribution, Tandon Computer Corporation and Kaypro Computers. For the past three years, Hughes' consulting practice, Kmunity, has advised clients on distribution channel development and management, organizational development and community technology implementations.

According to Wurld Media's chief executive officer, Gregory Kerber, ""Now that the Supreme Court has thrown a major roadblock in the way of illegal P2P file sharing, companies like Wurld Media that were ahead of the curve in developing the content and securing the agreements with the record labels, and other digital media providers, are positioned to fill the void and provide consumers with a legal alternative to sharing any type of digital content. Our challenge now is to make sure consumers know about Peer Impactand its position in their overall "digital-media experience".