Arbitron: PPM can track podcast listening

MediaWeek: Arbitron said it had successfully demonstrated the portable people meter's ability to track listening to podcasts.
In a test with Clear Channel during the week of July 18, Arbitron encoded several podcasts from WHTZ-FM (Z100) in New York that were uploaded to the podcast section of Apple's iTunes Music Store. The podcasts were then downloaded to an MP3 player and played over headsets using the PPM headset adapter.