More on New Rhapsody: Exploiting Mojo

eWeek: I'm quoted in this story on the new Rhapsody version: "Napster tried to create some buzz with the Superbowl ads but it didn't seem to work. I think RealNetworks has to build on the mojo of Rhapsody and look at new, creative ways to market the service," he said.
"That business model is defined by whatever they [Napster and RealNetworks] can wrangle from the music labels. Their hands are tied because of that," Ali said. Another downside of the portable subscription business is the lack of support for mainstream handheld devices.
"Rhapsody to Go will only work if users invest in the hardware. They're launching with two recommended devices but I don't think you'll get people rushing out to buy those just to get the music service. The push has to come on the device side. If it doesn't get ported to enough cool devices, they'll always be chasing Apple," he added.