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April 23, 2005

New Single For Free

The Hollywood Reporter:EMI Music is using new methods to promote new singer Joss Stone, including giving away the new single "The Right Time" and having it feature in an ad for Gap. "The four-week campaign kicks off Thursday, when Gap.com begins offering Stone's recording as a free Windows Media format download in exchange for the consumer's e-mail address...Cingular subscribers will be offered a ringtone of Stone's recording for a two-week period of exclusivity through the wireless company's Cingular Sounds pre-release program."

Posted by James in Marketing | Permalink


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