SBC Launches Music Video Site

WSJ (sub. req.): SBC, which is making a big bet on using entertainment content to drive people to its broadband access services, has launched a music video and content site, The Blue Room...it is offering exclusive videos and content that SBC will tout in a 140-city tour this summer. SBC also is close to announcing it is sponsoring 20th Century Fox's summer action-hero movie, "Fantastic Four."
"We're interested in behaviors that promote broadband," whether that's e-mailing photos, downloading music or watching movies, says Michael Grasso, executive director of SBC's marketing operation. "We're trying to reach out to different consumers in a multitude of different ways."
Release: Also, down the line, Spanish speaking consumers will have access to in-language content within the SBC Blue Room.