13.6% Of US Mobile Users Downloaded A Ringtone In April

Press Release: M:Metrics' monthly Benchmark Survey has found that 24.58 million U.S. mobile subscribers -- 13.6 percent -- downloaded a ringtone in April. The report found that 61% downloaded a ringtone from a carrier portal, 49% downloaded tones from the web and 5% purchased them via SMS shortcodes.
"Although ringtone consumption still skews young -- two-thirds of ringtone downloaders are under 34 -- our data shows subscribers across all age groups are downloading ringtones to personalize their phone," said Mark Donovan, senior analyst and vice president, products, M:Metrics. "Indeed, the idea of ringtones as a fashion statement is prompting many to buy multiple ringtones. More than 60 percent of subscribers who downloaded a ringtone downloaded two or more, and more than a third downloaded three or more ringtones in the month of April."
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