Apple Initiates Collaborative Filtering

TechNewsWorld:  In the past several days, it appears that Apple has started a new marketing ploy - sending targeted e-mails to users of its online iTunes Music Store (iTMS), similar to an approach by Amazon and Netflix.  Basically, the suggestive strategy recommends different types of music and updates users about new album releases from previously bought artists..."This approach allows users to navigate from hits that they know they like to more obscure titles they might never have thought of or heard of." Smart move...It makes total sense for content providers to leverage their libraries to help better sell content that might not otherwise be of interest to people who don't browse often or search through their extensive collections. As the article points out - understanding consumer's tastes and preferences is a critical success factor...