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May 18, 2005

BBC Launches New Content Trial

BBC: The BBC announced yesterday that it has initiated a new 3 month download technology program that is a broadband service content trial called interactive Media Player  (iMP) - initially targeted for 5,000 people. Apparently, the BBC is testing the concept of using P2P technology and DRM to protect rights holders and trying to assess the demand of particular types of programs...Unfortunately, non-British surfers will not be able to check out iMP because the pilot will use Geo-IP technology - restricting usage to UK internet users only...

Phase 2 of the trial will start in September and include about 190 hours of TV shows and 310 hours of radio programs which will be made available for legal downloading to selected individuals across the UK. Participants will be able to search for programs,filter programmes by channel, select subtitles and collect and watch episodes that the've missed. The BBC said it hoped to deliver its iMP by year's end which will allow viewers to catch up with programs up to seven days after they are broadcast, using the internet to download shows to home computers. "iMP could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms - anytime, any place, any how," said Ashley Highfield, BBC director of new media and technology."

Posted by Todd in Europe | Permalink

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