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May 01, 2005

Coke's Renewed Music Push

Just saw this banner ad for CokeMusic.com over at another site....Coca Cola is using Google AdWords for this push...
For now, it is trying to run off the mojo of American Idol, using it with some virtual Karaoke.
Would be interesting to see how far they take it...right now it is mainly a viral marketing tool...
In UK, of course, they have MyCokeMusic, a more formal effort, much like other music download sites, even though it is not doing too well over there...

Posted by Rafat Ali in Marketing | Permalink


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