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May 17, 2005

Consumer Is King

Yahoo:  Michael Miron, a digital media consultant and former CEO of ContentGuard recently spoke to Investor's Business Daily about how executives can use DRM without hindering or alienating customers..."In the end, the consumer is king. They'll vote with their wallets and their feet. It doesn't matter what the technology or the laws are...You can legislate all you want. But if you create a lousy consumer experience, they'll walk." Looking back historically, Miron optimistically thinks that at the end of the day, the online music market will be at least 10 times bigger than it is now - because "these disruptive profit destroyers opened up new uses that were unimaginable before."

Posted by Todd in DRM | Permalink


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