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May 26, 2005

Idol Track Digital Delivered To Radio Stations Within Minutes

HR: Within minutes of Carrie Underwood being named "American Idol" on Fox's hit show Wednesday night, her single "Inside Your Heaven" was at radio stations and ready to be aired. RCA Music Group used Promo Only MPE and Musicrypt's distribution tech digitally deliver the track across the U.S. and Canada, allowing stations to choose which of the competing companies they preferred.
These specialist distribution companies give record labels and broadcasters control over the delivery, receipt and use of their music because the technology keeps a record of all interactions.

Posted by Rafat Ali in DRM | Permalink

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