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May 27, 2005
New Study Shows Strong Demand for Commercial-free Radio and Music Downloads to Mobile Phones
Yahoo: Yesterday, the Management Network Group consulting firm announced key findings from recently completed proprietary market research that showed, "About 40 percent of 1,000 phone users between 13 and 34 years old would be very interested in commercial-free radio over their mobile phone and nearly 35 percent of those surveyed showed an interest in wireless music downloads...It also said 40 percent of users showed strong interest in ad-supported video services, while less than 20 percent of respondents would be very or extremely likely to pay either a monthly mobile video subscription of $4 a month or a fee of 30 cents per video clip..." Paul Petersky, TMNG's VP of market research also said that survey respondents preferred to pay-as-they-go rather than pay a monthly fee which includes multiple downloads...(The press release is HERE.)
Posted by Todd in Mobile Music | Permalink
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