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May 04, 2005

Nielsen Entertainment Partners With BigChampagne

Press Release: Nielsen Entertainment and BigChampagne Online Media Measurement announced today that they have entered a strategic relationship to link airplay monitoring and P2P download data.  The relationship will tie Nielsen's BDSRadio.com to BigChampagne's P2P charts - combining radio airplay "spin" data with "Top Swaps." This combined new dataset includes digital, terrestrial, and satellite airplay data as well as P2P downloads and will provide both the radio and record industries with a unique matrix of music consumption measurement...

--Nielsen, BigChampagne To Link Airplay and P2P Download Data  -
Eric Garland, CEO of BigChampagne, said, “We’re thrilled to be working with Nielsen Entertainment’s BDS, one great step towards validating that online interest is the leading and most immediate measure of market response to radio and music television programming.”

Posted by Todd in Charts | Permalink


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