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June 02, 2005

MTV Launches Recommendation System For Content

CNN: MTV will launch a mobile video clip channel in Japan at the end of this month, called Flux..."Subscribers pay ¥315 ($2.90) per month for basic access, giving them the right to download the equivalent of two short video clips or three songs. A fee will be charged for additional downloads...Flux would be unique because users can make recommendations to others and provide feedback, creating a networked community around the content". Communities are good and recommendation systems are a good promotional vehicle (assuming you have good content). The plan is for the service to go global, with the UK touted as the next probable market.
"Targeting 13- to 34-year-olds, the company said users will be able to view three-minute clips of popular cartoon character SpongeBob Squarepants and other Viacom content such as "Dirty Sanchez," a reality show about a group of prankster boys." I can't believe a kids show is named Dirty Sanchez...that's kind of sick.
Related stories:
--Personalized Recommendations For Mobile Content
--MTV Hijacks Motorola
--C4 Hails Mobile As 'Next Big Thing In Interactivty'

Posted by James in Mobile Music, Music Videos | Permalink


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