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June 08, 2005

New Digital Video Research

ParksAssociates: This month's Parks Point essay titled Desperate Hollywood, Reckless Pirates - What Should Be Done? shares some interesting data as the company has tested different video delivery models on Internet users...Wang makes several good points and the results are encouraging...(PDF available to registered users.)

--Over one-fourth (27%) of Internet households currently download videos from the Internet on a monthly basis

--8% are willing to sign up for a monthly subscription service that offers unlimited movie burning at $15 per month

--20% of U.S. consumers admit to having used file-sharing services at least monthly

--Nearly one-fourth (23%) of U.S. Internet households are highly interested in spending $15 to burn an online movie

--15% are willing to view commercials as part of an online movie in exchange for free burning

Posted by Todd in Research | Permalink

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