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June 14, 2005

Sirius In Deal With Sprint

Billboard Radio Monitor: A deal a day, keeps the satcasters stay...Sirius Satellite Radio made a bold move toward cell phone integration with an alliance that will provide some of the satcaster's programming for Sprint PCS Vision customers.
Details are still being ironed out between the two companies, but Sirius announced that Sprint is evaluating various music channels, including new hits, classic rock, hip-hop, country, blues, soul, jazz and Broadway's best music. The new Sprint service will be available nationwide, with more specifics and a pricing structure to come later in the year. Some more details in release...
Reuters: Sirius said the cost of the new channels would be included in the cellphone service package that Sprint sells to its customers, rather than sold separately by Sirius.
Watch for XM to make a similar move with a rival operator..it already has the first "wearable" satellite radio called the MyFi.

Posted by Rafat Ali in Satellite | Permalink


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