Is Podcasting Really This Easy?

Yahoo: AP writer, Juliette Wallack, does a nice job here of explaining the basics of recording and uploading your own podcast.  Most people I talk to (many are obviously in the business) don't even know what the term is yet...Very soon however, after everyone  else catches on, the next trick will be to monetize the process or content being given away.  But for now, I can't think of a better (i.e., inexpensive) way for content owners to advertise their product or service inside these free audio downloads. By giving away free content that has some type of value, podcasters automatically capture listeners, or better yet, potential customers...