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July 12, 2005

Live 8 Concerts Demonstrate Power of Digital Media

Yahoo: Good article here on the future ramifications of realtime online concerts...According to AOL's senior VP of programing Bill Wilson, "This has really woken up the broader entertainment industry and consumers that online is a really satisfying experience," Wilson says. "And from an awareness standpoint, this is a watershed moment for streaming."...

In reference to the fast-tracked licensing and text messages used at the events, "This is a fascinating case study on how the music business can apply interactive technologies to its activities," says Ralph Simon, chairman of the U.S. chapter of the Mobile Entertainment Forum, who helped coordinate the concerts' mobile efforts. "The days of paid cable television are fast being replaced."

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