Loudeye and Coca-Cola Expand Further Into Europe

Marketwatch: Loudeye announced today the expansion of European "mycokemusic" branded music stores into Ireland and Italy. This move follows the launch of similar mycokemusic sites in the UK, Austria and Switzerland in 2004 as the digital music market continues to become a key focus industry for brands worldwide...

Brid Drohan, Media & Activation Manager at Coca-Cola Ireland, said, "When the mycokemusic site opened in the UK in January last year, it was heralded as the first time a consumer goods brand moved into the digital music sector. The launch of mycokemusic.com in Ireland demonstrates a long-term commitment by Coca-Cola to offer consumers new and progressive ways to experience music."