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July 28, 2005

Media Hub Market Still Up For Grabs

Consumer clarity regarding the use of media servers in the home is rather low for the second year in a row, but new data suggests that there is still strong interest, according to Ipsos Insight’s most recent survey of American Internet users. The survey titled "America’s Digital Den" utilizes a sample of 1,897 online U.S. adults and teens aged 13 and over, which examines consumer awareness, usage, and attitudes toward digital entertainment content and the convergence of entertainment devices and content in the home...Sounds like a promising market set to explode soon...

"Just over one out of three consumers is aware of the media hub—or Digital Den—concept, basically unchanged from a year ago at 38%. When exposed to the concept, nearly six out of ten (57%) consumers show an interest in buying a media hub. Among consumers who show an interest in owning a media hub, just over a quarter (27%) anticipate acquiring one within the next six months, and nearly one third (30%) anticipate doing so within six months to a year."

Posted by Todd in Research | Permalink


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