MediaMax Continues To Dominate Audio CD Copy Protection

Primezone: By working closely with several of the largest record labels in the world, SunnComm thinks it has found the proper balance between protecting the rights of the music producers, artists and record labels while providing CD buyers with an expanded multimedia experience. The company's flagship product - MediaMax - delivers a mechanism where the rampant “casual” theft of copyrighted music and video can be controlled without alienating the CD buyers...Currently, more than 30 record labels have approved MediaMax for use on commercial and pre-release CDs and it has been “battle tested” by millions of CD buyers. The company believes it has maintained this market dominance by paying vigilant attention to the needs of the record labels and the end users who purchase music... "No alternative protection technology existing today has been proven in almost 20 million homes in North America alone..."  With those kinds of numbers, it's hard to argue that MediaMax isn't helping to drastically reduce casual copying...