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July 29, 2005

New Podcast Research Report

Adding to my post yesterday about the potential dangers of downloading Podcasts, here's a relatively new research report produced last May by The Diffusion Group called "Podcasting as an Extension of Portable Digital Media – Fact, Fiction, and Opportunity." 

"Podcasting uniquely serves the mushrooming portable music player market and has no competition.  All podcasting industry factors point to high growth over the next
several years for US portable digital music players, the storage of those players for music and podcast content, and music subscription services for content to fill the players with. TDG estimates there were under 1 million active podcasting users last year, which will grow to 5 million at the end of 2005, and 66 million in 2010."

Posted by Todd in Research | Permalink


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» Podcasts: Moving Quickly from Podcasts
Billboard's PostPlay Blogoffers some interesting stats and info on the growth of Podcasts. According to a recent study by The Diffusion Group, active podcasting users will grow like this: 2004: 1 million active podcasting users 2005: 5 million active p... [Read More]

Tracked on Jul 29, 2005 3:14:57 PM


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