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August 02, 2005

Burst! Media Survey Results

Burst_logoPress Release: Not surprisingly, Burst Media's latest survey (which measured responses from 13,000 web users 14 yrs. and older) indicated that "The personal computer is rapidly replacing other ubiquitous appliances such as the telephone, radio and television as the household's tool of choice." Overall, the results show a promising future for internet music...

--US Respondents 24 years and younger say the Internet is currently the primary way in which they either listen to music (39.1% )
--More than half of all respondents say they use the Internet to listen to music (52.3%) while US consumers 24 years or younger actually listen to music over the internet considerably more - 76.5% of the time...

"Computers are displacing many household entertainment appliances. Along with VoIP and streaming video, this is just the beginning of a centralization of most communication and entertainment functions in the home into a single appliance," says Chuck Moran, Manager of Market Research for BURST! Media.

Posted by Todd in Research | Permalink


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