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August 14, 2005

Creative Suffers Due to iPod Suffer

IHT: Creative Technology, whose MP3 products compete with Apple, reported its first quarterly loss in almost three years, writing down its inventory as demand weakened. Creative is spending more on advertising, including hiring the celebrity Paris Hilton to sell Zen Micro and Zen Vision music players, as it tries to return to profit this year.

Posted by Rafat Ali in Hardware | Permalink


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