MTV to Run Concert First on Broadband

MediaWeek: MTV is joining the online-first debut parade: it will debut a concert special featuring Eminem and 50 Cent on its recently launched broadband property, MTV Overdrive. The program will debut six days before TV showing.
Sister network Nickelodeon recently debuted the new series Catscratch on its broadband property, but the move sparked the ire of some cable operators, who complained about the potential negative effects the practice might have on the perceived value of cable properties among consumers.
Related:
-- MTV Releases Broadband Video Service Beta
-- More Details On MTV Overdrive