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August 14, 2005

Robbies Williams Goes Mobile For Music

The Telegraph: Robbie Williams and his record company EMI have signed an 18-month deal with UK telco T-Mobile to release his songs on the mobile network two days before they hit the stores. The songs will cost £1.50 -- the same as a ringtone -- and the first release is expected to be the single Trippin', from the new album Intensive Care. This is part of the recent deal between EMI and T-Mobile to sell certain music tracks, but goes a bit further because of the exclusive time period. This gives people a reason to pay almost double for the track than they would on (for example) the Apple iTunes store...despite the hopes of the record industry they have to offer extra value if they want people to pay the extra price -- and "mobility" isn't accepted by most people as sufficient extra value.
Interesting quotes from the article: "The mobile telephone networks Vodafone, Orange and O2 already provide a catalogue of 500,000, 300,000 and 185,000 tracks respectively"..."Williams said agreements between artists and mobile companies to distribute music would become increasingly popular. "The future is music by mobile," he said."
Related stories:
--Coldplay Fans Flock To Download Mobile Content
--Mobile Music Best Practices — The Untold Story
--Mobile Downloads To Overtake The Net

Posted by James in Mobile Music | Permalink

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