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August 16, 2005

Sony's Mobile Synergy Through The Chain

PMN: Sony's various units working in synergy...like, wow. Sony Ericsson is working with Sony BMG, the record label, to provide Orange with exclusive multimedia content from Sony artist Jamiroquai on its K600i 3G handset, reports PMN. The agreement follows last week's launch of the W800i 'Walkman' phone, when Jamiroquai front man JK was enlisted to sell the first few handsets at a London store and later gave a private concert for Sony Ericsson guests.
Jamiroquai will also perform at a private concert for Orange's customers and partners...

Posted by Rafat Ali in Mobile Music, Sony | Permalink


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