Virgin Digital To Launch in UK

Netimperative: Virgin Digital, the online music service from Virgin which hasn't really done well in U.S., is now launching in UK on Sept 2. Powered by technology from MusicNet, Virgin Digital will be promoted via a multi-million pound investment campaign covering advertising, in-store marketing and online spend.
Users can visit Virgin Megastores in-store Digital sections to purchase MP3 hardware, pick up a free Virgin Digital CD, and seek advice and assistance from staff.