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The 'Rainbows' Connection

Radiohead_01lOkay, so we know all of you were up until the wee hours listening to Radiohead's new album, "In Rainbows," on repeat, and we want to know what you think. Clunker? Reinvention? Ten pretty cool songs that don't really break the mold? Holla back at Jaded Insider with your deep thoughts.

Meanwhile, for some light reading, here are a few Radiohead stories from the Billboard archives:

-- Jonny Greenwood talks leaks and "Hail To the Thief."

-- Radiohead and Sigur Ros perform "Split Sides" in Brooklyn.

October 10, 2007 | Permalink


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Just finished downloading IR. I love the way Radiohead is pushing things along. Remind me why anyone needs a record deal? Or the recording industry?

Posted by: jackson nash | Oct 10, 2007 10:56:31 AM

the album is amazing . . . worth far more than the 5 GBPs i paid for the download.

Posted by: kari | Oct 10, 2007 1:54:47 PM

As good as I hoped it would be. I paid £4.75 (which translates into about $10.00 when you add in the credit card service fee).


Posted by: renie | Oct 10, 2007 2:04:05 PM

i finished my download a few hours ago and i still listening the album again and again is a amazing album my 2nd favourite album from radiohead

Posted by: gabriel | Oct 10, 2007 2:48:20 PM

Once again, they've done it again. A ground breaking album by THE ground breaking band. I love it.

Posted by: Ryan | Oct 10, 2007 3:46:19 PM

dammit! i accidentally payed $40 instead of $10 because i doubled instead of halving the pounds to dollar rate. i still love it. guess its worth it....

Posted by: ben | Oct 10, 2007 4:01:26 PM

I think the album is amazing. Read my in-depth review:

Posted by: Scot Bowman | Oct 10, 2007 4:17:39 PM

Amazing stuff, as always. Well worth the 5 pounds I paid! After their last album leaked a good six weeks or so in advance of its release date, it's great to see Radiohead take matters into their own hands.

Posted by: Dick Anderson | Oct 10, 2007 4:21:28 PM

I just listen the album and I think is amazing, reminds me the radiohead good old times.

Posted by: felipe correa | Oct 10, 2007 5:10:48 PM

OLD MUSIC INDUSTRY MODEL = artists sign a contract that gives the label all rights to all music the artist records, for which the artist receives a VERY small commission from sales (usually under 5%) and commercial promotion from the label (the cost of this promotion is taken out of that >5% commission).

RADIOHEAD MODEL = artists retain ownership of the music and leases (licenses) "manufacturing rights" (CD production) to the highest bidder. artist receives 100% of income (vs. >5%) from all non-manufactured revenue streams (downloads, ringtones, etc.).

what has been largely overlooked, is that radiohead is one of the few artists that can capitalize on this approach. they don't need label promotion at this point of their carrer, their fanbase is very tech savvy, and they earn more from touring than record sales.

the lesson for the artist to take from this approach - make the music a loss leader to direct traffic to your website / live show, to purchase items with a higher profit margin (t-shirts, posters, etc.).

welcome to the future.

Posted by: scott | Oct 10, 2007 5:49:47 PM

Remind me why anyone needs a record deal? Or the recording industry?

BurstLabs said it best: "Without major label machinery over the past two decades helping both NIN and Radiohead get to the pinnacle of success (at least where a rabid fan base is concerned), they wouldn't be able to embark on this brave new venture."

Posted by: ... | Oct 10, 2007 7:08:11 PM

pretty good...sounds like thom yorke solo stuff with a mellow radiohead in the background...i think if godrich produced all of it it would have turned out a lil better...worth the 0$ i paid though :) someone had to do it

Posted by: Zach | Oct 10, 2007 8:10:05 PM

This is the best radiohead album since Kid A. It was definitely worth the 5 pounds I paid for it.

Posted by: Jared | Oct 11, 2007 10:53:43 AM

Love the new album - can't get enough of Radiohead, though I would have liked MORE than just 10 songs after a 4 year wait. Read my full review of the album here

Posted by: James Coates | Oct 11, 2007 12:24:29 PM

I hsve listened to the album 5 times and my verdict is this:

Great album in the tradition of The Bends and OK Computer.

If the bonus CD is as good. It will be the best Radiohead album EVER!

Posted by: Mark Lamp | Oct 11, 2007 12:40:15 PM

The more I listen to this record the more I love it! That is what good music should do! Radiohead has raised the bar pretty far in terms of the business....The real question is: How is the record industry going to compete with this kind of marketing ingenuity and spirit?

Posted by: Don | Oct 11, 2007 5:11:26 PM

great, great record

Posted by: Tony Meriline | Oct 11, 2007 5:52:42 PM

Not that they care, but I think they'll be nominated for a Grammy this year...there are four of five stand out singles; this is one of the most brilliantly engineered albums, it never distorts!

Posted by: Alex Egan | Oct 11, 2007 11:32:48 PM

I think descriptions of this album as being a lot like the last few albums (or "more of the same") are misguided and are not listening enough to what they are hearing. (the good news for these people, however, is that they have more to discover). what I am hearing when I listen is a band that sounds more like a BAND than they have in several albums (and I love them *all* mind you - well, except Pablo Honey). I hear a lot more live drumming. Some great, raw, guitar work. And just the *feel* of it is more live in many cases. Sure there are relics and carryovers from the 'Kid A Era' (everything from Kid A to present). This may be the start of a third era for Radiohead. The electronics are still there, but the focus is back on the band as a band. Not a band backing up a lot of digital elements.

If Amnesiac and The Bends had a baby, he might be something like In Rainbows. Kid A and Amnesiac would be the cousins.

All-in-all, I am very impressed. Where Hail to the Thief felt like "a last album to get us out of a contract," In Rainbows sounds like an album by a band who's genuinely happy to be playing their instruments together.

A+ (although I still would love to hear more hooks, I am blown away)

Posted by: Brandon Winslow | Oct 12, 2007 12:23:46 AM

Yorke last year in the New York Times on releasing a digital album, "Because in our dreams, it would be really nice to just let off this enormous stink bomb in the industry."

and again, about the industry "I'm not really into the idea of picking an enormous fight now because I think the structure of the music business is in a state of collapse anyway. You might as well just let it get on with it. There's no point in us trying to help. And it makes you sound really arrogant, like, 'Yeah, we're going to mess up the system.' The system's built us, so that would be a bit silly, wouldn't it?"

Of course Radiohead can get further doing this than Joe Shmoe's local band and those that have been selling CD's online with Paypal since the 90's on their own sites, buuut the fact that such a big, progressive group like this is doing it (and all the others that'll follow suit) means this is the REAL beginning of the end, folks.

Maybe everything will actually topple and most artists will begin thinking like I propose here..

Posted by: Stephen Matthew | Oct 12, 2007 12:45:31 AM

Definitely a masterpiece! Their best album since OK Computer - the ones in between, especially Kid A, are great as well, but In Rainbows retrospectively enhances musical sense of all their earlier sonic explorations. An absolute highlight in their musical odyssey.

Posted by: Perli | Oct 12, 2007 12:47:44 AM

Album's O.K. Glad I didn't pay ANYTHING for it. Try pulling this stunt as a band that isn't already huge and see what happens. Super popular bands can do whatever they want. That's not revolutionary in the music industry.

Posted by: Andy | Oct 13, 2007 11:18:16 AM

This one is very subtle and surprisingly not cynical. It is the last dance at the apocalypse like Herzog's Nosferatu. Great to make out with.

Posted by: Aki | Oct 15, 2007 2:00:54 PM

When I was in my late teens a friend of mine, an elite athlete, gave me the most profound yet simple advice that changed the way I would view myself forever. He told me "You yourself have to think you're great because no one else is going to tell you that you are."

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