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Is Jay-Z Crying Wolf Or Crying Apple?

Jayz So the rumors of Jay-Z joining Apple and creating a revolutionary digital label, which initially popped up late last year with Jay-Z later denying it, appeared on the hip-hop and technology blogs again last night.

Initially, JI thought Mr. Carter was just letting the rumors brew to scare Def Jam into meeting his contractual demands, whatever those might've been. But now that we know he is no longer President of the label we are wondering if the idea of an Apple partnership is actually a possibility. Still we question, are people just throwing shots in the dark as to where Jay's going to end up post-Def Jam? Or is Jay now bluffing to get some other label to meet his contractual demands?

Presently, the blogosphere is split regarding the rumor’s validity. Some say its on and poppin, while others are like “yeah, right!” As for Jay-Z, he told Billboard.com in December that “making records with artists and throwing those records into a system that's flawed is not exciting for me. It's not the music; people ingest music the same way. It's just that the model of selling CDs has changed. So doing things the typical way is not in the best interests of anyone and not exciting for me. My whole thing is, how do we invest in the future? If everyone is committed to doing that, then I'm sure there's a deal to be made.”

That kinda leaves it up in the air, doesn’t it? And so does this comment from his camp: "Mr. Carter is still considering several opportunities." But they also denied he was leaving Def Jam until he wasn’t there anymore, so you be the judge.

Makes you wonder: if you rap about someone/something, will they give you a job? Kinda like Jay rhymed about Ipod (manufactured by Apple) on "The Prelude," aka JI's fave "Kingdom Come" joint? 

“On the internet, they’re like you should spit it/I’m like you should buy it n*&&# that’s good business/ Forget this rap shit I need a new hustle/a little bit of everything the new improved russell...before Steve Jobs made the iPod was getting head jobs...”

Thoughts?

January 3, 2008 in Hip Hop | Permalink

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