MacBook's Insidiously Catchy Ditty

We ooohed and ahhed when we caught that new MacBook Air commercial the other day, but inevitably it's the song trilling in the background that sticks in the mind, la la la. We had to find out what that insidiously catchy song was and who was singing it.

Onscreen, a hand model sexier than the Addams Family's Thing slides the svelte laptop -- 3/4 of an inch thick at it's fattest end -- out of an interoffice envelope to the dulcet tones of "New Soul," the single from an Israeli folk/pop singer named Yael Naim.

Turns out we aren't the only ones interested. The track was one of the top 50 things Google yesterday, Naim's eponymous album has crept into Billboard's European Top 100 Albums chart over the last few weeks. Course the folks over at AdWeek are already hot on the trail too.

But here's the ad itself. What do you think? Good song? Good placement? Or just Apple flexing their "we're cool against a white background" muscle?